This interdisciplinary specialization prepares students for dynamic roles at the intersection of media, technology, and society with an emphasis of strategic management. Delve into the theories, methods, and techniques essential for producing, managing, and distributing audio, video, and digital content. Graduates will be prepared to contribute to media organizations, political campaigns, business, education, and government, or pursue advanced studies in communication and related fields.

Coursework

In addition to these courses, a 9-credit-hour outside concentration composed of 3000-level or above courses is required.

Course List
Code	Title	Credits
Required Core Coursework
ENC 3252	Writing for Strategic Communication ¹	3
or ENC 2256	Writing in the Disciplines
MMC 1009	Introduction to Media and Communications ¹	1
MMC 4302	World Communication Systems	3
or RTV 3411	Race, Gender, Class and the Media
RTV 2100	Media Writing ¹	3
RTV 2405	Media and Society	2
RTV 3001	Introduction to Media Industries and Professions ¹	3
RTV 3002	Understanding Audiences ¹	3
RTV 3432	Ethics and Problems in Media ¹	3
or MMC 3203	Ethics and Problems in Mass Communications
RTV 4700	Media Law and Policy	3
or MMC 4200	Law of Mass Communication
VIC 3001	Sight, Sound and Motion ¹	3
or RTV 2517	Concepts in Visual Storytelling
Professionalism Block
MMC 3030	Personal Branding for Communicators	1
or MMC 3254	Media Entrepreneurship
Select one:		1
ADV 3943	The Agency Immersion
JOU 4201	News Center Practicum
PUR 3943	The Agency Immersion
RTV 3945	Media Immersion Experience
RTV 4940	Media Internship
Media Technology Block (select three):		9
MMC 3260	Communications on the Internet
or MMC 3630	Social Media and Society
RTV 3443	Media User Experience
RTV 4590	Digital Games in Communications
RTV 4591	Applications of Mobile Technology
Media Management Block		9
MMC 3420	Consumer and Audience Analytics
or RTV 4506	Applied Media Research
RTV 4500	Content Acquisition, Distribution, and Strategy
RTV 4800	Media Management and Strategy ¹
Professional Electives
Students may take any other 3000-level or above courses in the College of Journalism and Communications to count as electives. Students are encouraged to work with faculty members and/or advisers to construct electives that best meet career goals.		6
Total Credits		53

¹: Minimum grade of C required

MMT_BSMP - Media Production, Management, and Technology

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