MKG_BSBA - Marketing
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About This Program
About this Program
- College: Heavener School of Business
- Degree: Bachelor of Science in Business Administration
- Credits for Degree: 120
To graduate with this major, students must complete all university, college, and major requirements.
The Marketing Department is a recognized leader in the discipline of marketing. For over a decade, the department’s faculty has ranked as one of the most productive and influential in the field, and is known for conducting provocative, cutting-edge research that contributes both to the scientific understanding and practice of marketing.
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CONTACT
Email | 352.392.0161 (tel) | 352.846.0457 (fax)
P.O. Box 117150
1454 Union Rd
STUZIN HALL 201
GAINESVILLE FL 32611-7150
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Curriculum
About This Program
The MKG_BSBA curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The MKG_BSBA curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.
MKG_BSBA majors are encouraged to gain practical work experience through internships, student organizations and community service. In addition, the Heavener School of Business offers students a wide variety of academic and career and leadership programs, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult an academic advisor/career coach for specific information.
Requirements for the Major
MKG_BSBA majors must maintain a 2.0 core, major and UF GPA. Students must read the individual course descriptions in this catalog to determine the prerequisites for their required courses. In addition to the critical-tracking and General Education courses outlined below, MKG_BSBA majors must take 120 credits, including:
| Code | Title | Credits |
|---|---|---|
| Core Courses | ||
| BUL 4310 | The Legal Environment of Business | 4 |
| FIN 3403 | Business Finance | 4 |
| GEB 3373 | International Business | 4 |
| MAN 3025 | Principles of Management | 4 |
| MAN 4504 | Operations and Supply Chain Management | 4 |
| MAR 3023 | Principles of Marketing | 4 |
| QMB 3250 | Statistics for Business Decisions | 4 |
| QMB 3302 | Foundations of Business Analytics and Artificial Intelligence (AI) | 4 |
| Major Courses | ||
| MAR 3503 | Consumer Behavior | 4 |
| MAR 4803 | Marketing Management | 4 |
| 3000/4000-level marketing electives | 8 | |
| Restricted Electives | ||
| Any 3000/4000-level courses or 1000/4000-level foreign language courses. 1 | 7 | |
| Professional Communication Course | ||
| Select one: | 3 | |
| Professional Writing in Business | ||
| Professional Speaking in Business | ||
| Introduction to Public Speaking | ||
| Advanced Argumentative Writing | ||
A similar course with prior approval (requires a minimum grade of C) | ||
| Career Readiness Requirement | ||
| Students must complete the minimum number of required credits in all four phases, see requirement details below. | 6 | |
| Total Credits | 64 | |
- 1
Internship, externship, independent study or assistantship credit will not count toward this requirement.
CAREER READINESS REQUIREMENT
Heavener School majors in campus-based programs are required to complete 6 credit hours of professional development coursework. This sequence of course offerings is designed to help students explore careers in different business disciplines, build specific career competencies that are sought after by employers, give students an opportunity to apply their skills, and finally, to consolidate student’s prior learning and add leadership tools to launch them into their careers.
To complete the career readiness requirement, students must complete the minimum number of required credits in each of the four phases.
Career Readiness Phases
| Code | Title | Credits |
|---|---|---|
| Explore | ||
1 required credit; select from: | ||
| Exploring Careers in Business | ||
| Career Accelerator | ||
| Special Topics (Transfer Success) | ||
| Retail Management Seminar | ||
| Sales Seminar | ||
| Enrich | ||
2 required credits; select from: | ||
| Special Topics in Business Communication | ||
| Undergraduate Research in Business | ||
| Apply | ||
1 required credit; select from: | ||
| Business Externship: Micro-Consulting | ||
| Internship in Business Administration | ||
| Sales Internship | ||
| Retail Management Internship | ||
| Advance | ||
2 required credits | ||
| Leadership Launch | ||
To satisfy the “Apply” phase, students must complete an internship or externship course. Students who choose to meet this requirement through the internship option must enroll in one of the internship courses and complete an internship of at least 150 hours before the start of the senior year. The internship requirement can be waived for students who participate in a study abroad experience of at least six weeks. Students who waive this requirement via study abroad are strongly encouraged to complete at least one internship to improve their chances of obtaining full-time employment and/or admission to graduate programs or law school. Consult a Heavener academic and career advisor for more information.