MMC6466
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Digital Persuasive Communication
JRC(JM)-Mass Communication - 23200000JRC - Journalism and Communications
Long Description (Course Description)
Introduces the major theories and concepts prevalent in persuasive communication and provides the opportunity to apply the knowledge to understanding the psychology of persuasion in digital media environments. It will deal with a wide range of digital persuasion issues and topics, particularly in the areas of advertising and marketing communication.
Min Credits
3
Max Credits
3
Repeat for Credit
No
Total Credits Allowed
3
Grading Basis
GRD - Letter Grade