ADV6505
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Advertising Research Methods
JRC(JM)-Mass Communication - 23200000JRC - Journalism and Communications
Long Description (Course Description)
Introduction to methods most commonly use in professional and scholarly research, including secondary, qualitative, survey, content analysis, and experimental methods.
Min Credits
3
Max Credits
3
Repeat for Credit
No
Total Credits Allowed
3
Grading Basis
GRD - Letter Grade